11 Fundamental Ingredients of a Great Blog Post


1. Magnetic headline.

Truly magnetic headlines catch the eye of your reader and draws them into your world and gives them a taste for what the rest of the post entails. Think about what intrigues your readers most and craft a creative way to communicate it that will attract them and make them want to read the rest.

2. Open with a bang.

Pull no punches, start off with something powerful to set the tone for the rest of the post. Giving your audience something of value and quality right off the bat will encourage them to continue reading to discover what else you have to offer.

3. Use persuasive words.

Using powerful and compelling words in your posts can help direct the decision making process of your reader. Note: You should not use this to manipulate your audience but use it to guide them to the truth you are trying to convey.

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MasterCard Netherlands brings brand alive through content marketing


Dimitri Roels is crazy about the smell of warm, fresh bread—so crazy that he quit his job as a chef in Paris and returned to the Netherlands to open a string of bakeries.

What he wasn’t so nuts about is employees’ handling grubby euro bills, then grabbing a loaf of bread off the rack for a customer.

So Roels’s Het Vlaamsch Broodhuys bakeries have gone cashless, and MasterCard Netherlands is featuring him in videos, a story, and a blog post. It’s all part of a brand journalism content strategy set up by Weber Shandwick.

The news hub is powered by PressPage, a supplier of search-engine-optimized social media newsroom technology. PressPage, which can be integrated into websites, offers a way to manage content marketing far less expensively than the typical major website overhaul, which can run into hundreds of thousands of dollars. The platform puts comms and marketing—not IT—in the driver’s seat.

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